Limor Gur has a wide experience of media activities in the area of finance, hi-tech, non-profit organizations and a deep knowledge of media and communications strategy in Israel.
Gur is qualified in bridge-building and has a unique approach which allows identification of business and communication opportunities in support of business development.
The company's activities can be broadly divided into the following general categories:
Gur accompanies its clients faithfully, professionally, devotedly and with complete discretion.
The company's clients enjoy creative thinking, original solutions/ideas, fast response time, and a continuous relationship which is adapted to the different needs of every client, manager, etc.
Because of the work methods and our many years of experience we are able to provide our clients with the best quality media service.
About the office
The Gur office specialize in consultation, planning, initiating and implementation of various activities within the sales media, image and media consulting, company positioning, PR, spokesmanship and business development.
The office specializes in Hi-Tech, finance, real-estate, law, health-care, etc.
The office was established by Limor Gur, who has many years of experience in media activity in the financial, Hi-Tech and third sector areas. Throughout her many years of media activities Gur has accumulated an in-depth understanding of the Israeli media world and the strategies which accompany it.
One of Gur's previous clients is CAL (Israeli credit card) a project in which Gur led media activities movements which had business projections, while creating a comfortable media environment for the growth of ideas and new business developments. Furthermore, Gur led and managed a media campaign which accompanied the ownership change in the Cal Company, media leverage for the IT area, the CRM project launching, establishing the back-up site, product launching, dealing with crisis and more.
Gur's way of looking at things in a wide strategic way enables us to deal with different media aspects, from deciding and focusing on a strategy, finding and using media exposure opportunities, initiating creative media activities and developing media relations.
As part of the activity in the Gur office, the staff initiates the process of media establishment in accordance with the customer's business policy and gives media accompaniment in different areas such as: changes within the business, new technological developments, publicity and marketing activities, company's being sold, service policy, business crisis etc.
In addition Limor Gur manages the PR and spokesmanship educational program at the "Betzefer", the school of the Israeli advertising union.
The Gur office provides its customers with a whole media solution, there are three main goals that are aimed towards:
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Exposing the customer to business opportunities and creating the right media environment
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Creating a strong product for the customer
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Positioning the company and its managers as leaders and creators of public pinion
Areas of activity
Media focusing strategy
Developing media messages to advance business strategy through maximum exposure.
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Setting image goals.
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Building a media-activity plan of convey the company's message through different media channels.
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Putting together the different means in the strategy- publishing, promoting and PR.
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Expanding the circles and areas of exposure.
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Synergetic thinking with added factors such as political consultation, legal
consultation etc.